AdFest launches online magazine

AdFest launches online magazine, ‘adfestbuzz’
Advertising Festival (AdFest) recently launched ‘adfestbuzz’, a portal that would serve as a unique platform for ad lovers in Asia Pacific to connect with AdFest. (Advertising Festival, 10 Oct 06 20:52)
The media partners for this website include agencyfaqs.com (India), Modern Ad (Beijing), Longyin Review (Hong Kong), CM Journal (Japan), Adoi (KL/JKT), AdInformation (Korea), Adobo (the Philippines) and ADM (Taiwan) to help develop editorial content.


‘Ad News That Really Matters In Asia Pacific’ is the slogan of this online magazine. The aim of the website would be to enhance the awareness of AdFest in the Asian Pacific region.


‘adfestbuzz’ would focus on attracting key decision-makers and influencers in the advertising agencies, marketers from multi-national and local companies in the region as well as non-creatives including brand consultants, researchers, headhunters, strategic planners, media professionals, PR and direct marketers.


It is must be noted here that 2007 will witness the 10th anniversary of AdFest and the launch of ‘adfestbuzz’ comes hand-in-hand with this event.


One of the important purposes of the website is to announce the latest developments of AdFest 2007. It shall cover news concerning award categories, judges, speakers and the programme details and arrangements of AdFest 2007.


It would also feature interviews of ex-judges, speakers of AdFest and upcoming young creative stars who participated in Young Lotus Workshop held by AdFest.


Jimmy Lam, chairman, sub-committee for speakers and judges, and publisher, ‘adfestbuzz’ says, “We hope that ‘adfestbuzz’ can act as a bridge to allow advertising, production and marketing people in our industry to keep in constant contact. ‘adfestbuzz’ is unparalleled as it utilises the strength of AdFest, which is a successful ad awards event, as a magnet to attract those ad lovers.”


According to Lam, the primary target audience of ‘adfestbuzz’ is creative people including creative directors, copywriters, art directors, film directors, producers, editors, photographers, designers and interactive professionals.